Welcome to the Shasta Summit

The networking industry is evolving. Buckle up.

Welcome back to the Shasta Summit, where Wi-Fi meets water. What does that mean? We'll explain. In today's edition:

• Wi-Fi is Like Water– It's all around us. We all need it.  Don't overthink it.
• Old Habits Die Hard– Is it time to clean up some bad habits?

Wi-Fi is Like Water

We all need it. Let's not overcomplicate it. 💧

We don’t think about whether we need water—we just do. It’s not a luxury. It’s not an upgrade. It’s a necessity. Wi-Fi is the same. Ok, maybe it doesn’t sustain life, but it’s certainly fundamental to modern life.

Wi-Fi is woven into everything we do. But somewhere along the way, it became overcomplicated—buried under buzzwords, bloated features, and over-engineered solutions.

You Don’t Overthink Water—Why Overthink Wi-Fi?

When it comes to Wi-Fi, we can’t lose sight of the essentials:
✔ Consistent coverage – No blind spots, no weak signals.
✔ Seamless access – Devices connect instantly, every time.
✔ Cost-effective performance – The right balance of power and price.
✔ Scalability – Grows with your needs, without a full network overhaul.

Forget the Hype—Just Give People What They Need

Water is clean, accessible, and flows where it’s needed. That’s exactly how Wi-Fi should work—reliable, seamless, and designed to serve people, not networks.

Some vendors push complexity for complexity’s sake. But MSPs know that success comes from getting the essentials right—delivering Wi-Fi that just works, without the extra noise.

🔗 Looking for a refreshingly simple approach to Wi-Fi? HINT: Shasta Cloud can help.

Old Habits Die Hard

We all have tried-and-true practices—things that feel like second nature. If it ain’t broke, don’t fix it… right?

The challenge is knowing when it’s time to evolve. When it comes to Wi-Fi solutions, some long-standing habits might be due for a refresh:

• Sticking with the Same Vendors – Strong partnerships are great, but are you still getting the best solutions from vendors you’ve relied on since 2005?
• Same Deployment Methods – Your process works, but could automation or new tools streamline installs and reduce inefficiencies? P.S., more on this in our next newsletter...
• Selling Boxes, Not Outcomes – Customers care less about hardware and more about performance, reliability, and business impact—are you speaking their language?

How are your habits holding up? A small tweak today could mean big wins tomorrow.

Share your thoughts 👇What bad habits do you see?

Closing Thoughts

Thank you for joining us for this edition of Shasta Summit. We’re excited to have you here, and stay tuned for more from our team.
👉 Follow us on LinkedIn for weekly insights and updates.
👉 Join us next time as talk about speeding up deployments (HINT: ZTP).