Welcome to the first edition of the Shasta Summit. Our goal? To cut through the noise in the networking world and bring you what you need to know. Networking is evolving, and Shasta Cloud is right in the thick of it.
MSPs, you'll want to stay tuned. This newsletter will equip you with the knowledge and resources you need to create and maintain a thriving networking business. We'll explore new technologies, share real-world challenges and how to address them, and dive into practical tips.
In this edition:
Who is Shasta Cloud? Some background about us and our team of networking wizards, and a bit about what we do.
Disrupting Networking in 2025: What's shaking up networking in 2025?
Who is Shasta Cloud?
Allow us to introduce ourselves. At Shasta Cloud, we believe in your network, your way—delivering a simple, efficient, and powerful approach to networking. Our journey began with industry pioneers who saw an opportunity to redefine networking, making it more flexible, scalable, and accessible.
Simply put, we help MSPs deliver better networks for their customers.
Shasta Cloud was born out of a desire to break free from the constraints of traditional, monolithic networking models. Steve Martin, our CEO & Co-Founder, has spent over 30 years shaping the networking industry, driving innovation, and building groundbreaking solutions. Throughout his career—including leadership roles at Cisco, Airespace, and Ruckus Networks—Steve saw firsthand how legacy networking models stifled flexibility and innovation. He knew there was a better way. Alongside him, Doron Givoni, our CTO & Co-Founder, brings decades of expertise in network architecture and cloud-based solutions. Doron played a pivotal role in developing some of the most advanced networking technologies at companies like Ruckus and Meta. His work in open networking and cloud-driven infrastructure laid the foundation for what Shasta Cloud has become today.
The two came together with a shared vision: to build a better networking platform that puts control back in the hands of MSPs. Their goal was to strip away unnecessary complexity, reduce costs, and create a truly open and flexible networking ecosystem—one where service providers could innovate and scale on their own terms.
But the depth of experience doesn’t stop there. Our team is packed with networking industry legends. These are the minds who have built and deployed some of the most advanced network infrastructures in the world. At Shasta Cloud, we’ve come together with a singular vision: to empower MSPs with the tools, insights, and freedom they need to build and manage networks their way.
Let’s meet two of these industry veterans who are bringing this vision to life for our partners and customers.
Ted Watson
VP Sales & Business Development
With over 30 years of experience in networking, Ted Watson is a driving force behind Shasta Cloud’s go-to-market strategy and execution. A recognized leader in the MSP space, Ted has a proven track record of helping managed service providers optimize and expand their networking solutions. Before joining Shasta Cloud, he played a pivotal role in growing the hospitality business at Ruckus Networks, bringing deep industry insights and an innovative approach to sales and business development. At Shasta Cloud, Ted is committed to empowering MSPs with cutting-edge, cost-effective, and flexible networking solutions that drive business success.
Ron Gill
VP Strategic Relationships
A seasoned leader in networking, Ron Gill is the driving force behind Shasta Cloud’s strategic partnerships. With decades of experience in the industry, he excels at driving partnerships that drive scalability, efficiency, and profitability. Before joining Shasta Cloud, Ron held key leadership roles at top networking companies, including Ruckus Networks and Aerohive, where he was instrumental in driving revenue growth, expanding market reach, and cultivating strong industry alliances. At Shasta Cloud, Ron continues to build high-impact partnerships that empower MSPs with innovative, future-ready networking solutions.
What We Do
We're a new way to Wi-Fi. Shasta Cloud is an enterprise-grade networking platform that allows you to create your networking business, your way. Here's what we're all about:
Reduced costs compared to traditional networking vendors, with the power to set your own pricing and control your margins.
Total flexibility & control over your networking solutions, with support for open integrations, hardware from multiple vendors, and full customization.
Simple & efficient to deploy and manage, with no complex technical knowledge needed.
The networking industry is undergoing a shift, where traditional networking models are being challenged as new technologies and business pressures force change. MSPs and their end customers are demanding more flexibility, cost efficiency, and innovation than ever before. Increasingly, the question is being raised: are legacy approaches to deploying networks obsolete? In many ways, we believe the answer is yes. However, breaking old habits and overcoming resistance to change remain key challenges.
What’s Driving the Shift?
Demand for Customization – Businesses need tailored networking solutions, but legacy vendors dictate rigid, one-size-fits-all models that limit MSPs’ ability to differentiate and brand their services.
Cost Pressures – Balancing competitive pricing while maintaining margins is a struggle. Complex pricing structures, deal registration requirements, and rigid reseller models limit profitability and handcuff MSPs.
Operational Complexity – The current process of designing, deploying, and managing networks is filled with inefficiencies. Staging equipment, configuring hardware, and managing multi-vendor environments add unnecessary costs and delays.
These forces are accelerating the adoption of alternative approaches like opennetworking—separating hardware and software to create adaptable, high-performance networks. In 2025, this model is no longer a niche concept; it’s becoming a necessity. MSPs now have greater control than ever before, empowering them to design, deploy, and manage networks with the best tools for every element. The status quo is being challenged, and we don't expect that to slow down in 2025.
Closing Thoughts
Thank you for joining us for this edition of Shasta Summit! We’re excited to help you navigate the evolving networking landscape. 👉 Follow us on LinkedIn for weekly insights and updates. 👉 Ready to explore how Shasta Cloud can help you deliver better results?
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